I’m a senior UX & Product designer with 15 years of experience. I turn complex ideas into simple, user-friendly products, leading teams and projects from start to finish to create innovative, impactful solutions.
My career has been defined by a deep commitment to transforming complex challenges into intuitive, high-impact digital solutions. Across diverse industries, I've leveraged my expertise in UX/UI design, strategy, and web development to drive significant user engagement and business growth. Each role has offered a unique opportunity to lead, innovate, and contribute strategically to product evolution and market expansion.
OCT 2022 - JAN 2025
At DocMatter, I stepped into a pivotal role, tasked with building the company's inaugural UX function from the ground up. The primary challenge was to evolve their platform into an enterprise-ready solution capable of securing major contracts, including those with industry leaders like Johnson & Johnson. I spearheaded the creation of the company's first UX/UI design system, establishing an adaptable component library that significantly advanced UX/UI development. My efforts directly contributed to substantial improvements: I increased logins by 35% by streamlining authentication into a seamless, single-click process, and cut onboarding time by 71%—from one week to just two days—by redesigning the user flow into a guided, step-by-step process. Furthermore, I uplifted front-end development by 75% by standardizing on Bootstrap, replacing a custom-built grid with a scalable design system. Through meticulous user research and usability testing, I consistently uncovered key insights that shaped intuitive, high-impact UX/UI experiences, directly partnering with executives to translate business goals into customer-centric digital solutions.
JAN 2022 - OCT 2022
My tenure at Seashine Financial was a concentrated sprint to define and execute the company's very first UX strategy. Facing scattered development efforts, my mission was to unify them into a user-centered, strategic UX/UI roadmap. I drove extensive user research and usability testing—including concept testing and participatory design—to refine the UX/UI-market fit and elevate the overall customer experience. By building a comprehensive component library and design system, I effectively cut front-end development time by 30% and ensured cross-UX/UI consistency. The implementation of Bootstrap further streamlined processes, reducing responsive design time by 50% and eliminating cross-browser compatibility issues. I championed an agile, user-first approach within cross-functional scrum teams, which enhanced UX/UI usability by 40%. This role was instrumental in transforming ad-hoc development into a structured UX process, laying the foundation for long-term design and UX/UI growth.
OCT 2016 - JAN 2022
At SelectHealth, I led transformative digital initiatives, guiding cross-functional collaboration between designers, developers, and marketing teams to align with key business objectives. A significant achievement was transforming SelectHealth’s outdated, non-responsive website into a modern, mobile-friendly platform; this involved migrating from Angular to React with Material Design, which reduced implementation time by 33% and significantly uplifted performance and user engagement. I steered the redesign of the consumer portal (MyHealth), integrating a cost estimation tool for doctors and procedures that increased logins and user engagement, advancing healthcare decision-making for thousands of members. My strategic contributions extended to launching SelectHealth’s first-ever email marketing campaign, which replaced costly paper mailers and boosted response rates by 10% to 30%, saving the company over $697,500 annually. I also created a robust brand and style guide that decreased UI inconsistencies by 70%, accelerated design-to-development handoff by 25%, and cut design and development time by 35%.
JAN 2014 - OCT 2016
My journey at Starfall Education was about empowering educators and students through innovative digital experiences. As the Lead Website Designer & Developer, I headed the end-to-end design and creation of all Teach digital UX/UIs, fostering innovation and uplifting the user experience. I collaborated directly with the CEO to establish a bold, cohesive brand and style guide that shaped the visual identity of all Starfall materials. I engineered cutting-edge, interactive classroom support tools using Laravel, jQuery, HTML, and CSS. A key initiative was launching a teacher-specific resource hub, enabling fully customizable classroom materials, which boosted new user sign-ups by 10% through educator referrals. I consistently optimized all digital UX/UIs for outstanding cross-browser and mobile-first experiences and developed high-fidelity prototypes and mockups, streamlining stakeholder approvals and accelerating project timelines by 35%.
My latest work showcases projects where I led design and prodcut development, applying product strategy to create user-centered solutions that deliver impactful results and seamless experiences.
I’m looking for a new opportunity in design leadership or product design. If you have a project or role that could benefit from my expertise, let’s connect and explore how I can add value to your team.