Enhancing DocMatter Engagement

Project Overview: Optimizing User Engagement in DocMatter

Problem: DocMatter was designed to facilitate active, real-time discussions and shared task management among doctors. However, a significant challenge emerged: doctors were not leveraging DocMatter for genuine collaboration and conversation. Instead, they were primarily using it as a one-way "email updating system" – a passive method to catch up on information, rather than actively participating in discussions, sharing insights, or moving tasks forward within the platform. This misuse led to fragmented communication, delayed decision-making, and underutilization of DocMatter's core collaborative functionalities.

Goal: Increase user engagement, feature adoption, and overall productivity within DocMatter by identifying and addressing key usability and workflow challenges that prevented doctors from engaging in active collaboration and conversation.

[Screenshot of DocMatter's interface with key interactive or collaborative elements highlighted, or a diagram showing a streamlined workflow within DocMatter]

My Role and Responsibilities

As a key contributor to this project, operating within a small, agile team that included a Product Owner and two developers, I wore multiple hats. My involvement extended beyond design and project management, playing a significant role in product strategy. Throughout the entire lifecycle, from initial research to implementation and analysis, my responsibilities included:

• Product Strategy & Vision: Actively contributed to defining the product roadmap, identifying strategic opportunities for DocMatter's evolution, and ensuring proposed solutions aligned with overarching business goals and user needs.
• User Research & Data Analysis: Conducting qualitative and quantitative research to understand user behavior, collaboration patterns, and pain points within DocMatter.
• Problem Identification: Pinpointing specific usability issues, workflow bottlenecks, or missing functionalities affecting collaboration and productivity.
• Solution Brainstorming & Ideation: Collaborating with cross-functional teams (designers, developers, product managers) to generate potential solutions and new features.
• Design & Prototyping: Creating wireframes, mockups, and interactive prototypes for proposed changes and new features.
• User Testing: Facilitating usability tests to validate design decisions and gather feedback on proposed improvements.
• Implementation Support: Working closely with developers to ensure accurate and effective implementation of features.
• Performance Monitoring & Iteration: Tracking key metrics post-launch and suggesting further optimizations based on user data and feedback.

[Photo facilitating a workshop, leading a brainstorming session, or presenting insights to a team, or a screenshot of a project management tool showing your assigned tasks related to DocMatter's development.]

Research & Strategy

Key Research Steps:

• Analyzed user behavior data to identify where drop-offs occurred.
• Conducted competitive research on email-to-platform journeys.
• Partnered with marketing & analytics teams to align PDP goals with campaign strategies.
• Defined success metrics: Increase email-driven platform visitors & reduce bounce rates.

The Solution

Key Enhancements:

• Designed a dedicated PDP as the primary landing experience for email traffic.
• Ensured the PDP was mobile-friendly, scannable, and conversion-focused.
• Implemented clear CTAs, engaging visuals, and structured content to boost engagement.
• Optimized for SEO & page load speed to improve retention.
• Worked with developers to integrate tracking & analytics for measuring success.

Implementation & Collaboration

• Built interactive prototypes in Figma and iterated based on stakeholder feedback.
• Collaborated with developers to ensure a seamless transition from email to PDP.
• A/B tested different layouts, CTAs, and messaging to maximize engagement.

Results & Impact

Key Outcomes:

• Doubled platform visitors from email campaigns – from 6.4K to 13.7K per month.
• Improved engagement metrics, with users spending more time on the platform..
• Reduced bounce rates by ensuring content relevance & clear navigation..
• Provided a scalable framework for future email-driven campaigns.

Lessons Learned & Next Steps

What Worked:

• Creating a clear email-to-platform journey significantly boosted engagement.
• A data-driven approach ensured UX/UI decisions were impactful.

Challenges:

Balancing marketing needs vs. UX priorities required close collaboration.

Next Steps:

• Further optimize the PDP using heatmaps & user feedback.
• Explore personalized PDP experiences to tailor content for different audiences.